7 Secrets You Should Know About Logo Design
Want to design a logo for yourself? Well, if you didn’t create any logos before, this task can cause troubles and become a time-consuming one. Do not even dare to consider this process as easy, and you will spend only an hour to make a logo for a successful company, band, or any other occupation. The visual identity of a brand is an important factor lots of people nowadays just ignore.
You can find out more by looking at great writing service examples. There is a strong point a customer thinks that he should trust this service and ask them for help. Do you want to understand why? Let’s find out together. Here are seven great logo design tips I learned from a professional designer who doesn’t share his logo secrets with others.
1. Be unique and clever
Thus, what makes a great logo a face of a brand? It is all about its uniqueness. It is all about being original and unique. Your idea should stand out among millions of rest often the same topic logos.
Your competitors, probably, will think about the same strategies and come up with the same ideas, hence you should stand out and find your own path. Today designing a logo means being unique and you have to deal with it.
Just try to decide what is unique for you and you haven’t seen before. It is easy to do if you understand your industry, market, and competitors well. Of course, it is hard and almost impossible to come up with something that is absolutely original and fresh, but you should set those parameters as your goal. Just start even with a Microsoft Paint, but try to be unique.
2. Understand the brand
Of course, it sounds too obvious, but you should think how to design a logo that will be an absolute reflection of your business. This is not just an image that follows your photos or packaging. This is your face and people should recognize and associate your business with your logo and vice versa.
Start with a short list of your associations with your brands. What do you think about it and what comes to your mind when you create the name of your company? Then try to apply those thoughts and associations to your logo drafts.
3. Color is key
Some people think that color is not as important as the form. Well, they are totally wrong. While red color is associated with the aggression or danger, the square is often meant to be a cage. Thus, both of these points are important, and you should not ignore any of them. Think if you need to tell something with your logo to your customer or just grab his or her attention.
Here is a short list of the most popular colors and their associations:
⦁ Red: Danger, love, aggression.
⦁ Orange: friendly, life, sunny.
⦁ Yellow: sun, innovative, optimistic.
⦁ Green: instructions, nature, gardening, natural.
⦁ Blue: medicine, clean, future, sky.
⦁ Purple: rich, wise, berries.
⦁ Black: valuable, power, leather.
⦁ White: medicine, clear, simple, virgin.
⦁ Pink: Girly, fun, kids.
⦁ Brown: history, trees, leather.
4. Use the name
The name of the company is also very important. Usually, it presents some certain feel and mood, and you need to represent it with the logo. So, before thinking about how to make a good logo, just try to understand what is hiding behind the name of the product or company you are dealing with. Your name is not just a word, it is a symbol, and you should reflect it in its logo. If there is a name of an animal, just use it in the most valuable context.
5. Keep it easy and flexible
There is no need to make your logo too overloaded. There should be some certain and optimal combination of style and practical use. Except for the case you have a goal to make your logo too complicated to read, for example, as those black metal bands usually do, you should try to make it as simple as possible. Remember, simple does not mean flat and boring.
6. Don’t expect instant success
You should not think the logo will deal with all your problems. It is just an illusion. There is no a single company that became successful only because of those images. It is a hard work before people begin to trust you and recognize the logo you use to sell them something.
7. Use online resources and tools
We are living the future our parents just could dream about. Why not use those digital tools and platforms we have today. The information sources are just all over the Internet, and such articles are trendy among designers. Thus, learn and always stay hungry for information.
This post is written by Robert Everett – a talented journalist, an experienced academic assistant and a passionate writer. Also, Robert Everett is an expert in the business development and management, the author of many successful corporate training and business guides, and skilled business analyst.