Recent Posts

No-Touch CRO: 11 Ways to Optimize Your Website Without Touching Your Website

If you've ever been frustrated by the politics of trying to update and optimize your website, no-touch CRO is for you. The concept is simple. You use popups and sticky bars to create traffic flows and experiences that help you learn more and convert more - all without changing anything on your website because they are a layer above your website. Get started already...

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The Technology Entrepreneurship Intersection

Last week, this blog discussed one of the important small business insights from Bhu Srinivasan’s excellent book, Americana: A 400-year History of American Capitalism. Note: That insight appears here, Henry Ford and the Problem of Customer-ization. But I want to share one other big insight for small businesses: The technology entrepreneurship intersection. Fortunately, this insight […]

The post The Technology Entrepreneurship Intersection appeared first on Evergreen Small Business.

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4 Ways to Use Advanced Triggers and Targeting to Craft Delightful Popups

I think we'd all agree that showing a popup to your visitors on every visit is a bad idea. We can also agree that generic offers and untargeted messaging is a big turnoff. That's where triggers and targeting can make a big difference to the user experience. In this post, I'll show you four really cool ways you can combine trigger and targeting rules to craft delightful popup interaction designs.

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Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy

We're 23 days into the year and you might already feel like your team's working in overdrive to (maybe) secure only half the leads and signups you used to. Between high CPCs, machine learning, and hyper-targeting — marketing's only gotten harder. Which is why we're hosting Marketing Optimization Week featuring four FREE days of tactical advice from world-class marketers. See the speakers from Drift, Microsoft, Zapier and more.

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