Home / Entrepreneurship


Product Marketing Lessons Learned: An Interview with Shopify’s Hana Abaza [Video]

Hana Abaza runs the marketing show over at Shopify Plus, the enterprise arm of e-commerce software giant Shopify. In the interview, we unpack some of the ways they’re increasing product awareness and adoption of a new product – including the genesis of the idea for Shopify Plus, and some product marketing lessons learned. We also talk … Continued

Read More »

How a Two-Step Opt-In Compares to an Exit Popup [A Psychology Principle & Conversion Data]

Two-step opt-in forms leverage user intent and lower perceived friction to create a superior user experience. Your form appears in a popup when a visitor clicks a link or image. They convert substantially higher than exit popups. Read on to see how I increased conversions by 1,169%

Read More »

9 Creative Sticky Bar Examples – Plus 21 New Unbounce Templates

Sticky Bars are the less intrusive cousin of the Popup. They appear at the top or bottom of the page when a visitor arrives, leaves, scrolls up or down or clicks a button. Get inspired with these creative use cases for your next campaign.

Read More »

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers

Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert? The answer is YES, if you use my blueprint for the perfect popup design. Actually, perhaps it's a strong maybe, rather than a hard yes. It's not easy to be perfect, but these blueprints will certainly help you.

Read More »

Sec. 199A Deduction Phase-out Calculations

The Sec. 199A deduction phase-out calculations confuse lots of people. They even confuse smart accountants, as several readers of my Maximizing Sec. 199A Deductions monograph have told me. Accordingly, I want to give a high-level overview of how the phase-out math works. But first let me quickly review how the deduction works, so we all […]

The post Sec. 199A Deduction Phase-out Calculations appeared first on Evergreen Small Business.

Read More »

“Maybe Later” – A New Interaction Model for Ecommerce Entrance Popups

Many ecommerce stores use entrance popups to deliver discounts and special offers. "Maybe Later" is an exciting new idea, where you offer a third option (Yes/No/Maybe Later), which transitions to a persistent sticky bar that follows visitors around the website in a subtle way until they are ready to take advantage of the offer. It's a great way to increase popup conversions for your online store.

Read More »

Why are You Neglecting the Highest-Traffic Lowest-Converting Page on Your Website?

There's a good chance that you have some very high organic traffic pages on your website that have zero conversion goals. Read about how I found Unbounce's most under-utilized high-traffic page, and what I did with it.

Read More »

How to Turn a Long Landing Page Into a Microsite – In 5 Easy Steps

Landing pages can get really long, which is totally fine, especially if you use a sticky anchor navigation. However, there are times when having a small multi-page site, known as a microsite (or mini-site) can offer significant advantages. It can also expand your thinking when it comes to conversion paths and tracking. Learn how to build one really quickly using a few Unbounce landing pages and a Sticky Bar for the global navigation.

Read More »

Small Business Postmortem: Funeral for a Friend

A few weeks ago, an old vendor we still buy a few items from called. And for an odd reason. They wanted help with a small business postmortem of their firm. Their business model had failed. They wanted to talk about the failure. And they had assembled a small group of stakeholders to provide insights. In […]

The post Small Business Postmortem: Funeral for a Friend appeared first on Evergreen Small Business.

Read More »

11 Surprisingly Awesome Popup Design Examples – Scored by The Delight Equation [Tool]

If your perception of a popup is one of those ugly Wordpress template type things with three big green checkmark bullet icons, then you need to read this post and use The Popup Delight Equation. It's a heuristic-based interaction and design formula to help you avoid the fundamental mistakes that most popup designers make. It's not hard to be delightful, it just needs a little guidance and a dose of design theory.

Read More »